How to Use ChatGPT to Boost Your Online Marketing Strategy

Most online marketers are drowning in content demands. Blog posts, social captions, email sequences, ad copy - it never stops. And if you’re doing it all yourself, you’re either burning out or cutting corners. The good news? You don’t need to hire a team of writers. You just need to learn how to use ChatGPT the right way.

Stop Generating, Start Strategizing

A lot of people think using ChatGPT for marketing means typing ‘write me a Facebook post’ and hitting enter. That’s not strategy. That’s automation. And automation without direction is just noise.

Real value comes from using ChatGPT as a thinking partner. Think of it like a junior copywriter who never sleeps, never gets tired, and can draft 50 versions of a headline in 30 seconds. But you’re still the boss. You decide what to keep, what to tweak, and what to scrap.

Start by defining your goals: Are you trying to get more clicks? Increase email sign-ups? Reduce cart abandonment? ChatGPT works best when it’s solving a specific problem, not just filling a content calendar.

Turn Customer Pain Points Into Content Gold

Your customers are already telling you what they need. They’re asking questions in comments, leaving reviews, and sending DMs. But most marketers ignore this goldmine.

Here’s how to use ChatGPT to turn customer feedback into content:

1. Collect 10-15 real customer questions from your emails, reviews, or social media comments.
2. Paste them into ChatGPT: ‘Here are 15 questions my customers keep asking. Turn each into a short blog post idea with a headline and one-sentence hook.’
3. Review the output. Pick the top 5 that match your product’s strongest benefits.
4. Write the posts yourself - but now you’ve got a clear roadmap.

This isn’t guesswork. This is content built on actual demand. One e-commerce store in Perth used this method to create a blog series on ‘Why My Running Shoes Keep Falling Apart’ - based on 12 customer complaints. The post ranked #1 for that long-tail keyword and brought in 3,700 visitors in two weeks.

Write Emails That Actually Get Opened

Email open rates are dropping. Why? Because most subject lines sound like every other brand. ‘Don’t Miss Out!’ ‘Last Chance!’ ‘Sale Ends Tonight!’

ChatGPT can help you break the pattern. Try this prompt:

> ‘I sell eco-friendly laundry detergent. My audience is busy moms aged 30-45 who care about health and sustainability. Write 10 subject lines that feel personal, not salesy. Use real language moms use when talking to each other.’

The output might include lines like:

• ‘I found a detergent that actually gets my toddler’s juice stains out (and it’s plant-based)’
• ‘My kid’s rash cleared up after we switched - here’s why’
• ‘You’re not crazy. Your laundry detergent really is making you itchy.’

These aren’t clickbait. They’re relatable. And they work. One brand using this method saw open rates jump from 18% to 34% in six weeks.

Build a Social Media Engine That Doesn’t Feel Robotic

Posting daily on Instagram, TikTok, and LinkedIn is exhausting. But you don’t need to post every day - you just need to post the right things.

Use ChatGPT to reverse-engineer what’s working in your niche:

1. Find 5 top-performing posts from competitors in your industry (10K+ likes or shares).
2. Copy the text (not the images) and paste it into ChatGPT: ‘Analyze these 5 viral posts. What emotional trigger, format, or structure do they all share?’
3. Ask: ‘Based on this pattern, write 10 post ideas for [your industry] that follow the same structure but feel original.’

You’ll start seeing patterns. Maybe most viral posts use ‘before/after’ stories. Or maybe they all end with a question that sparks comments. Now you’re not copying - you’re learning the language of your audience.

One Brisbane-based fitness coach used this to create a series of ‘Myth vs Reality’ carousels. Each post started with a common lie (‘You need to train 2 hours a day’) and ended with a quick, punchy truth. Engagement went up 200% in a month.

Automate Ad Copy Without Losing Your Voice

Google and Meta ads live or die by their copy. But writing dozens of variations for every campaign? Exhausting.

Here’s a smarter way:

> ‘I sell handmade candles. My main audience is women aged 28-45 who buy self-care gifts. Write 8 ad headlines and 8 descriptions for a Facebook ad promoting my lavender eucalyptus candle. Use conversational tone. Avoid words like ‘luxury’, ‘premium’, or ‘indulge’. Focus on mood and calm.’

ChatGPT will give you variations like:

• Headline: ‘This candle makes my 10pm wind-down feel like a spa day’
• Description: ‘No loud scents. No chemicals. Just slow, quiet calm. Perfect for when the kids are finally asleep.’

Then, test them. Run 3-4 versions for 48 hours. See which one gets the lowest cost per click. Let the data decide - not your gut.

Fix Your Website Copy Without Hiring a Copywriter

Your homepage, product pages, and checkout flow are probably full of vague, corporate-speak. ‘We deliver innovative solutions.’ ‘Experience the difference.’

ChatGPT can help you rewrite this into human language:

> ‘Rewrite this product description to sound like I’m talking to a real person who’s tired of buying things that break. Use short sentences. Be honest. No fluff.’

Paste in your current text. Get back something like:

> ‘This blender doesn’t just blend. It crushes ice, purees soup, and still works after 2 years. No weird noises. No plastic smell. Just gets the job done - even when you’re running on 3 hours of sleep.’

One SaaS founder in Melbourne used this to rewrite their pricing page. They replaced ‘enterprise-grade security’ with ‘your data stays safe even if your team forgets to log out.’ Conversion rate jumped 22%.

What Not to Do

ChatGPT isn’t magic. It’s a tool. And like any tool, it can make things worse if you use it wrong.

• Don’t post AI-generated content as-is. It sounds generic. Readers can tell.
• Don’t use it to write fake reviews. It’s unethical and gets flagged.
• Don’t let it replace your brand voice. If your brand is funny, make it funny. If it’s serious, keep it serious. ChatGPT doesn’t know your tone - you do.
• Don’t ignore the data. If a post flops, don’t blame the AI. Ask: ‘Was this the right message for the right person?’

Start Small. Build Momentum.

You don’t need to overhaul your entire marketing plan tomorrow. Pick one thing:

• Use ChatGPT to rewrite your next email subject line.
• Turn 3 customer questions into blog ideas.
• Test 3 new ad variations.

Do that. Measure the results. Then do it again next week.

The goal isn’t to replace yourself. It’s to free up your time so you can focus on what matters: understanding your customers, testing new ideas, and building real relationships.

ChatGPT won’t make you a better marketer. But it will give you the space to become one.