If your marketing feels scattered, stop guessing and start testing. This page collects clear, actionable strategies you can run in 30–90 days to get measurable results — no fluff, just steps you can use today.
First, pick one goal: more traffic, better leads, or higher conversions. Don’t chase all three at once. When you focus, you can choose the right tactic and measure it. For traffic, invest in SEO and shareable content. For leads, use gated content plus targeted ads. For conversions, tighten your landing pages and A/B test headlines and CTAs.
Repurpose your top-performing content into three formats: a short blog, a carousel for social, and a 60–90 second video. Use ChatGPT to draft outlines, captions, and video scripts — then edit to keep your voice. Boost a single high-converting post with a small ad spend ($50–$200) targeted at a lookalike audience. Track click-through rate (CTR) and cost per lead (CPL) to see if it’s worth scaling.
Optimize one landing page: tighten the headline, add a customer-proof bullet list, and remove distractions. Test two button colors and two headlines. Run the test until you have at least 200 visitors for a fair read. Small copy or layout wins often lift conversions by double digits.
Build a content pillar around a core topic — for example, “ChatGPT in Marketing” or “Local SEO for Small Business.” Create a central guide, then write 6–8 short posts that link back to it. This structure helps SEO and makes your site easier to navigate for readers ready to convert.
Invest in audience data. Set up event tracking for form submits, video watches, and button clicks. Use that data to create micro-segments and send personalized follow-ups. Even simple segmentation (new lead vs returning visitor) improves email open and conversion rates noticeably.
Don’t ignore paid channels, but treat ads as experimentation funds. Test headline, creative, audience, and landing page combinations. Kill the losers fast and funnel budget to winners. For many businesses, a handful of winning ad sets pay for months of content work.
Partner smart: choose micro-influencers with engaged audiences and a history of measurable results. Offer a clear performance goal (sales, sign-ups) and track with unique links or promo codes. Micro-influencers usually cost less and convert better than large accounts with low engagement.
Finally, pick one strategy and measure it daily. Run a 30-day test, log results, and iterate. Marketing isn’t magic — it’s repeated improvement. Start with one clear goal, one focused test, and one tool (like ChatGPT or your analytics) to speed execution. You’ll learn faster and grow steadier.
Learn how to enhance your social media game using ChatGPT. Discover practical tips and strategies to increase audience engagement, streamline content creation, and personalize interactions. This guide is perfect for marketers looking to leverage AI tools effectively.