Artificial Intelligence Writing: Practical ChatGPT Tips for Marketers
AI can write a solid first draft in seconds — and that’s changing how marketers work. Use AI to remove grunt work, not to replace your voice. Below are clear, practical ways to use AI writing across SEO, social, ads, and email.
Quick wins: what to use AI for
Start with outlines and headlines. Ask ChatGPT for five headline variations that match your brand tone. Use AI to expand bullet points into 150–300 word sections you tweak for accuracy. For SEO, have AI suggest topic clusters and long-tail keywords based on one main keyword. For social posts, give the AI your hook and desired length; it returns a caption and three hashtag ideas.
Keep prompts specific. Instead of "write a blog post," say "outline a 800-word blog post about using ChatGPT for Instagram engagement with examples and a call-to-action." The clearer the prompt, the less editing you need. Give examples of your brand voice and tell the AI when to be casual or formal.
Workflow and safety tips
Use a three-step workflow: draft, fact-check, and humanize. Let AI draft the first version, verify facts and numbers, then rewrite sentences so they sound like a person from your team. Always check accuracy — AI hallucinates stats and sources. Run content through plagiarism and accuracy checks before publishing.
Manage tone and brand voice with short style guides. Add a one-paragraph brand brief to prompts: tone, target audience, and preferred CTA. For ads, ask AI for three short variants that test different value props. Keep character limits in the prompt so copy fits platform rules.
Automate where it saves time but keep control where it matters. Use AI for repurposing content: turn blog sections into email snippets, social captions, and ad headlines. Use templates and saved prompts to speed repeated tasks. But always preview outputs and edit for nuance, local specifics, and legal lines.
Measure impact. A/B test AI-generated headlines and ads against human-written versions. Track engagement, click-through rates, and conversions to see what works. If AI copy consistently underperforms, adjust prompts or add more human editing steps.
Practical prompt examples: "Write 6 tweet ideas from a small coffee brand promoting a new roast, playful tone, under 280 characters." Or "Create a meta description for an article about AI writing, 150 characters, include keyword 'Artificial Intelligence Writing' and a call-to-action." Keep examples short and specific.
AI writing speeds up work but won’t replace strategy. Use it to test ideas faster, scale content, and remove repetitive steps. Keep a human in the loop for accuracy, ethics, and brand fit. Do that, and AI becomes a reliable teammate, not a risky shortcut.
Tools and quick checklist: use ChatGPT or similar AI for drafts, Grammarly for edits, Copyscape for plagiarism, Google Search Console to track SEO, and a shared doc for approvals. Checklist: 1) prompt clarity 2) fact-check 3) brand tone 4) legal check 5) publish and measure. Revisit underperforming pieces monthly. Start small, iterate often, and keep your voice.
