December 2023 Marketing Archive
December 2023 brought a focused set of posts that mix AI content tools, playable advertising and practical marketing strategy. You’ll find hands-on tips, real examples, and short guides to try right away.
This month we published four posts about ChatGPT. They cover how the AI helps write blog posts, craft tweets, boost Instagram engagement, and speed up idea creation. Practical uses include prompt templates for captions, quick draft threads for Twitter, and headline tests for blog posts. If you want to save time, start by using short prompts that state tone, audience, and desired length.
Our flagship strategy post breaks down digital marketing into clear steps: plan SEO-first content, repurpose that content for social, and run small paid tests to learn fast. A simple SEO plan: pick one keyword, write a helpful 800–1200 word post, and promote it to two social channels. Paid tests should cost no more than your daily ad budget for a week.
There’s a beginner’s guide to affiliate marketing that focuses on realistic steps. Pick a niche you know, review three products honestly, and track clicks with a simple link shortener. Expect slow growth; double down on what converts and drop what doesn’t.
Three in-game ad posts explore how ads fit inside games, why players respond, and how brands can test in small pockets. The key idea: make ads feel like part of the game without breaking play. Try native placements or rewarded ads first and measure session length and purchase intent.
Top takeaways
Use AI to speed drafting, not to replace your voice. Treat ChatGPT as an assistant you edit.
Test small and learn fast: A/B test headlines, ad creatives, and one targeting option at a time.
Make ads useful: In-game and social ads that add value outperform intrusive ones.
Track basic metrics: clicks, conversions, session length, and social engagement rate.
How to use these posts
Start with one post: follow the ChatGPT Instagram guide if you want immediate engagement tips, or read the digital strategy piece if you need a plan.
Build a thirty-day test: create three AI-assisted posts, run two social boosts, and try one small in-game ad placement. Measure and repeat.
Join the conversation on each post: leave results, ask for examples, and adapt suggestions to your niche.
Quick practical prompts: 'Write a friendly Instagram caption for [product] that mentions benefit X in 100 characters.' 'Draft a 5-tweet thread about [topic] with hooks and a CTA.' 'Create three headline options for a blog post about [keyword].' For in-game ads track KPI beyond clicks — measure session length, retention after seeing ad, and purchase rate. Use simple dashboards or a spreadsheet to compare test groups. Small tests with clear KPIs beat big guesses. If you share results we can help refine the next test and speed up your wins. Quick.
If you want help choosing which post to try first, tell me your goal — grow Instagram followers, start affiliate income, or test in-game ads — and I’ll point you to the best next step.
