9
Jun
In-Game Ads: How They Power the Gaming World
In-game ads aren't just background noise—they fuel how games get made, launched, and kept free for millions. This article digs into how ads blend into gameplay, which types work (and which don't), and why they matter for studios big and small. You'll get the lowdown on the tech, the money, and what players really think. There's even a peek at how brands sneak into your favorite worlds without blowing immersion. Curious why your kid's favorite game is free or why you keep seeing that same soda can? Read on.