When you see a video of a CEO saying something they never said, or read a product review written by someone who doesn’t exist, you’re seeing synthetic media, digital content created or altered by artificial intelligence to look or sound real. Also known as AI-generated content, it’s no longer science fiction—it’s in your feed, your inbox, and your ads. This isn’t just about deepfakes or funny memes. Brands are using synthetic media to write product descriptions, generate social posts, create voiceovers, and even simulate customer service replies—all faster and cheaper than humans can do it.
Behind synthetic media are tools like ChatGPT, a large language model that writes human-like text based on prompts, and image generators that turn simple descriptions into photorealistic pictures. These tools are now part of everyday marketing workflows. A small business owner can use ChatGPT to draft 30 Instagram captions in 10 minutes. A marketer can generate fake customer testimonials that feel real—because they’re written to sound like real people. But here’s the catch: the same tech that helps you scale content also helps scammers spread misinformation. That’s why understanding synthetic media isn’t optional anymore. It’s a survival skill for anyone running a brand online.
People are starting to notice. A 2024 study by the University of Stanford found that over 60% of users couldn’t tell if a social media post was written by a human or AI. That’s not a bug—it’s a feature of how these tools work. They’re trained on billions of human-written examples, so they mimic tone, emotion, and even typos. The result? Content that feels authentic, even when it’s not. That’s why marketing teams now need two skills: how to use AI to create faster, and how to spot when it’s being used against them.
You’ll find posts here that show exactly how this works in practice. From using ChatGPT to write affiliate product pages that convert, to spotting propaganda hidden in AI-generated news articles, this collection cuts through the hype. No theory. No fluff. Just real examples of how synthetic media is being used—both for good and for manipulation. Whether you’re a solo entrepreneur or managing a team, you’ll walk away knowing what’s possible, what’s risky, and how to stay ahead.
ChatGPT is transforming propaganda by generating personalized, emotionally tailored misinformation at scale. Learn how AI is reshaping truth, manipulation, and digital persuasion - and what you can do about it.