SEO Strategy That Actually Moves the Needle
If your site feels invisible, the problem isn’t magic—it's strategy. Pick one clear goal (more sales, newsletter signups, or traffic) and shape every SEO action around that. Focusing like that stops wasting time on minor tweaks and drives measurable results.
Start by scanning your site for pages that already get any traffic. Those are your quickest wins. Update titles and meta descriptions to match what searchers actually type, not what you think sounds smart. Small changes to CTR and intent often double organic visits within weeks.
Quick 7-step SEO checklist
1) Define intent: For each target keyword, decide if the user wants info, a product, or a tool. Write content that answers that clearly.
2) Use long-tail keywords: Two- to four-word phrases convert better and are easier to rank for. Example: target "local SEO for dentists" instead of only "SEO."
3) Improve on-page basics: Title tag, URL, H1, first 100 words, and meta description should include the main phrase and match search intent.
4) Add relevance signals: Use H2s with related terms, add a quick FAQ (schema helps), and include one clear internal link to a commercial page.
5) Speed and mobile: Run a simple page-speed test and fix the top two issues (large images, too many scripts). Mobile-friendly pages keep rankings stable.
6) Update old winners: If a post once ranked but slipped, refresh facts, add a recent example, and re-publish. Search engines love updated content.
7) Measure weekly: Track clicks and impressions in Search Console and watch which queries gain or lose traction. Fix pages that show impressions but low CTR first.
How to use tools (and ChatGPT) without hurting rankings
Tools save time, but raw AI text can be thin or off-target. Use ChatGPT to draft outlines, generate FAQ ideas, or rewrite awkward sentences—not to paste full articles. Always add examples, data, or unique angles that only you can provide.
For keyword research, combine a free tool (Search Console, Keyword Planner) with ChatGPT prompts like: "List 20 long-tail questions people ask about [topic]." Then verify volume and intent before committing.
Internal links are underrated. Link related posts with clear anchor text. A single, well-placed internal link to a product or service page can move it up in the rankings.
Finally, prioritize user experience. If visitors bounce fast, tweak the opening lines and add a clear call-to-action. Rankings follow behavior: better engagement signals to search engines that your page deserves visibility.
Do one major SEO task per week and one small fix daily. Those steady moves add up faster than sporadic overhauls. If you want, I can create a tailored 30-day plan based on your site—tell me your top goal and one page you care about most.
