AI in Marketing: Practical Tips, Tools & Prompts
AI is already handling real marketing work—writing drafts, testing ad copy, and finding trends. This page gives hands-on tips you can use today, not theory. Read a short workflow, ready-made prompts, and the checks you need before hitting publish.
Content creation: use AI to speed up outlines, headlines, and drafts. Start by telling the model the audience, format, and length: for example, "Write a 600-word blog post for small ecommerce owners about reducing cart abandonment. Use a friendly tone and include 3 practical tips." Always ask AI for an outline first, then request the first draft. Edit for facts, examples, and your brand voice. Repurpose one blog into social posts, email subject lines, and a short video script—AI can do the heavy lifting, you give the final polish.
Social media: use AI to create platform-specific variations and reply templates. Ask for 10 caption ideas for Instagram, 8 short tweets with CTAs, or 6 LinkedIn post intros that sound professional. Keep a simple prompt that fixes voice and length: "Write 6 captions for Instagram (under 150 characters) with a playful tone and a question at the end." Use scheduled automation for posting, but review replies and DMs—people notice authenticity.
SEO and on-site optimization: AI helps with keyword ideas, meta descriptions, and content briefs. Give AI your target keyword and a competitor URL, then ask for a content outline and list of related keywords to target. For meta tags, use a strict length rule: "Create a meta description under 155 characters that includes 'cart recovery' and 'ecommerce tips'." After AI drafts, run the text through an SEO tool for search volume and competition before prioritizing topics.
Quick AI workflows
Follow a short 5-step workflow to get consistent results: 1) Define goal and audience; 2) Generate an outline with headings and keywords; 3) Create the draft and call out facts to verify; 4) Optimize for SEO and readability; 5) Repurpose the content into social and ads. Example prompt bundle you can reuse: "Topic + audience + format + tone + length + 3 must-have points." Swap the values and keep the rest the same.
Three copy prompts you can paste right now: 1) Blog draft: "Write a 700-word article about [topic] for [audience]. Include 3 examples and a 3-step action plan." 2) Social pack: "Create 8 captions for [platform] about [topic]. Keep each under [char limit] and include one hashtag." 3) Ad copy: "Write 5 short headlines and 3 body variations for a Facebook ad selling [product]. Mention price or promo if available."
What to watch for
AI is fast but not flawless. Watch for invented facts, repeated phrasing, and tone drift. Always fact-check names, stats, and claims. Keep a brand voice guide and run AI output through a plagiarism check if you publish widely. Protect customer data—never paste private user info into public AI tools. Finally, A/B test AI-generated headlines and ads to see what actually performs.
If you start small—use AI for outlines and social captions—you'll save time without losing control. Tweak prompts, test often, and keep the human review step. That’s where better results come from: smart AI plus smart humans.
